Angie Hicks, Co-Founder and CMO of Angie’s List.
"The secret, which isn’t really so much a secret as it is a really hard thing to do, is to not give up. Our first year was really, really difficult, and there were many days when I wanted to pack up, go find a regular job and leave it all behind. But I knew we had a great idea for which there was real and long-lasting demand. I’d say the second most important thing is to have a good support system. My co-founder was a rock. He’d listen to me talk about how it didn’t seem like we were getting anywhere and encourage me to keep at it. He celebrated every success and when it came down to it, that emotional support was more important than the financial backing.”
Business Insider, Photograph via Inc