Elizabeth Cutler (R), Co-Founder of Soul Cycle. Pictured here alongside Julie Rice, with whom she founded the popular chain of cycling studios in 2006. With 85 locations in the U.S., Soul Cycle has brought their lively and music driven workouts to over 440k active riders.
"If you're going to have a partner, you have to share a vision, compatible skill set, yet different, and also the same work ethic."
"It’s hard work, and we really do listen to our customers. We take what each customer says to heart. If one person says it, there are a slew of people behind it. We implement change [from] email suggestions. We look at hundreds of people that write in and look for common themes. We stay agile; as a small business, we are never too proud to change, and we’re also always trying to evolve. We want to see what customers want tomorrow. Just because we are successful today, doesn’t mean that’s going to last forever.”
Patch.com, Photograph via Winnie Au