Rose Marcario, CEO of Patagonia
"People identify with it in terms of quality. They appreciate the care, the tinkering, the fine-tuning adjustments we make on every product. It's the kind of product that someone can go into extreme conditions with. It has to be the best."
"People identify with the care of the environment. We've got to take care of our nest. People recognize Patagonia as a company that's going to keep asking deep questions about our supply chain, the impact we're having in the world, and looking at business through a more holistic lens other than profit. Profit is important; if it wasn't, you wouldn't be talking to me. But profit isn't the only measure of success."
Business Insider, Photograph via 3BL