Wendy Clark

Wendy Clark

Wendy Clark, CEO at global advertising agency DDB Worldwide, North America. She was formerly the SVP of Global Marketing for AT&T and later for Coca Cola. 

"There is a gender disparity in advertising. Luckily, it’s something that is getting the attention of a lot of people. Do I look back at the generations before me and think it’s better than it was? Yes. Am I restless about where the numbers currently sit? Yes. Is this something that I think can look different? Absolutely."

"I don’t care for that 'work-life balance' phrase. Balance is a false goal. I prefer 'work-life integration.' I believe my work and my life happen in tandem. Inspired companies recognize this and help associates to integrate their lives—making them better colleagues, spouses, partners, parents, community members, volunteers, etc. I really subscribe to that."

"I believe my job is to manage the present and invent the future. Great leaders do this in the right balance. Right now, for example, I’m deeply immersed in the present. I have to understand DDB’s present before I can start inventing the future."

"I also subscribe to Sun Tzu’s leadership traits. Sun Tzu, the ancient Chinese warrior, believed that great leaders were brave, caring, disciplined, smart and trustworthy. That’s what I hold myself accountable to—and that is what I hold my team members accountable to. I often reflect on those leadership traits—when things go well or when I am faced with a challenge."

"More specifically, I see my role as a leader in three phases: First, my job is to define the strategy and vision for my team ('See that mountain? Let’s go climb it.'). Second, my job is to remove any barriers that may prevent my team from achieving our goal ('Are there any obstacles preventing us from climbing the mountain?'). Finally, I have to hold us accountable: 'Did we climb the mountain we said we would climb?'"

"Simply put, leadership is about vision, execution, accountability."

Brand Channel, Photograph via AdAge

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